for Promomed

Update: 19.11.2024

Last week: 45 week 2024 (04.11.2024 - 10.11.2024)

Last full month: October 2024

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 10 524 4.9% 13.1% 0.1 17 889 918 2.6% 8.6% 0 3.8%
MoM 46 299 25.2% 13.5% 0.1 78 544 747 16.9% 8.8% -0.4 24.4%
YTD 353 560 23.2% 12.1% 3.2 712 775 027 31.1% 9.3% 1.8 -9.1%
MAT 407 418 23.3% 11.9% 2.9 825 992 702 32.9% 9.2% 1.7 -7.0%
BRAINMAX
WoW 2 859 3.6% 100.0% 0 9 374 206 -2.6% 100.0% 0 3.6%
MoM 11 465 51.5% 100.0% 0 38 983 593 47.0% 100.0% 0 51.5%
YTD 65 207 72.4% 100.0% 0 227 762 439 76.1% 100.0% 0 72.4%
MAT 74 043 75.7% 100.0% 0 259 390 120 81.2% 100.0% 0 75.7%
GOLDLINE PLUS
WoW 15 238 7.7% 47.7% 1.4 47 857 867 6.7% 39.3% 0.8 4.6%
MoM 65 432 6.8% 46.1% 0.2 202 749 324 6.6% 37.8% 0.1 6.4%
YTD 730 743 -5.0% 45.2% 0.4 2 294 345 423 -3.2% 37.0% -2.7 -5.9%
MAT 830 351 -3.6% 45.3% 0.5 2 614 694 229 -0.9% 37.3% -2.6 -4.6%
MIGRENIUM
WoW 10 256 7.7% 0.5% 0 3 503 167 6.6% 0.6% 0 -1.1%
MoM 40 982 -0.4% 0.4% 0 13 954 118 0.8% 0.5% 0 3.5%
YTD 506 183 -11.1% 0.5% -0.1 160 334 390 50.9% 0.7% 0.2 6.0%
MAT 578 626 -12.8% 0.5% -0.1 176 741 217 43.5% 0.6% 0.1 8.0%
MODELAX-N
WoW 28 451 1.8% 20.6% -0.1 14 080 012 2.7% 13.8% -0.1 2.0%
MoM 119 788 11.4% 20.1% -0.5 57 090 549 12.1% 13.2% -0.3 13.9%
YTD 1 273 933 26.9% 22.1% 3.2 563 940 570 74.9% 14.3% 3.8 8.3%
MAT 1 437 849 29.9% 21.4% 3.2 624 362 657 74.8% 13.7% 3.5 10.5%
REDUXIN
WoW 10 110 3.1% 31.6% -0.5 53 365 882 4.9% 43.8% 0.1 4.6%
MoM 46 001 7.6% 32.4% 0.4 237 476 007 7.9% 44.3% 0.6 6.4%
YTD 529 268 -7.0% 32.8% -0.4 2 807 799 859 11.3% 45.3% 3 -5.9%
MAT 597 861 -6.1% 32.6% -0.5 3 157 734 889 13.2% 45.0% 2.9 -4.6%
REDUXIN FORTE
WoW 3 074 -1.0% 9.6% -0.5 12 644 430 -2.4% 10.4% -0.7 4.6%
MoM 13 965 1.4% 9.8% -0.5 59 017 541 0.1% 11.0% -0.7 6.4%
YTD 147 282 1.2% 9.1% 0.6 633 339 160 11.9% 10.2% 0.7 -5.9%
MAT 167 730 2.8% 9.1% 0.7 721 073 641 14.0% 10.3% 0.7 -4.6%
SALVISAR
WoW 16 399 8.7% 2.2% 0.2 7 281 600 9.7% 2.0% 0.2 0.8%
MoM 58 452 22.5% 1.7% 0.2 25 561 706 25.4% 1.5% 0.2 8.1%
YTD 475 049 8.5% 1.4% 0.1 197 481 927 37.1% 1.3% 0.2 -2.8%
MAT 535 468 -0.2% 1.4% 0 217 218 555 21.9% 1.2% 0.1 -0.7%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 353 560 23.2% 12.1% 3.2 712 775 027 31.1% 9.3% 1.8 -9.1%
BRAINMAX 65 207 72.4% 100.0% 0 227 762 439 76.1% 100.0% 0 72.4%
GOLDLINE PLUS 730 743 -5.0% 45.2% 0.4 2 294 345 423 -3.2% 37.0% -2.7 -5.9%
MIGRENIUM 506 183 -11.1% 0.5% -0.1 160 334 390 50.9% 0.7% 0.2 6.0%
MODELAX-N 1 273 933 26.9% 22.1% 3.2 563 940 570 74.9% 14.3% 3.8 8.3%
REDUXIN CAPS 529 268 -7.0% 32.8% -0.4 2 807 799 859 11.3% 45.3% 3 -5.9%
REDUXIN FORTE 147 282 1.2% 9.1% 0.6 633 339 160 11.9% 10.2% 0.7 -5.9%
SALVISAR 475 049 8.5% 1.4% 0.1 197 481 927 37.1% 1.3% 0.2 -2.8%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 407 418 23.3% 11.9% 2.9 825 992 702 32.9% 9.2% 1.7 -7.0%
BRAINMAX 74 043 75.7% 100.0% 0 259 390 120 81.2% 100.0% 0 75.7%
GOLDLINE PLUS 830 351 -3.6% 45.3% 0.5 2 614 694 229 -0.9% 37.3% -2.6 -4.6%
MIGRENIUM 578 626 -12.8% 0.5% -0.1 176 741 217 43.5% 0.6% 0.1 8.0%
MODELAX-N 1 437 849 29.9% 21.4% 3.2 624 362 657 74.8% 13.7% 3.5 10.5%
REDUXIN CAPS 597 861 -6.1% 32.6% -0.5 3 157 734 889 13.2% 45.0% 2.9 -4.6%
REDUXIN FORTE 167 730 2.8% 9.1% 0.7 721 073 641 14.0% 10.3% 0.7 -4.6%
SALVISAR 535 468 -0.2% 1.4% 0 217 218 555 21.9% 1.2% 0.1 -0.7%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 10 524 4.9% 13.1% 0.1 17 889 918 2.6% 8.6% 0 3.8%
BRAINMAX 2 859 3.6% 100.0% 0 9 374 206 -2.6% 100.0% 0 3.6%
GOLDLINE PLUS 15 238 7.7% 47.7% 1.4 47 857 867 6.7% 39.3% 0.8 4.6%
MIGRENIUM 10 256 7.7% 0.5% 0 3 503 167 6.6% 0.6% 0 -1.1%
MODELAX-N 28 451 1.8% 20.6% -0.1 14 080 012 2.7% 13.8% -0.1 2.0%
REDUXIN CAPS 10 110 3.1% 31.6% -0.5 53 365 882 4.9% 43.8% 0.1 4.6%
REDUXIN FORTE 3 074 -1.0% 9.6% -0.5 12 644 430 -2.4% 10.4% -0.7 4.6%
SALVISAR 16 399 8.7% 2.2% 0.2 7 281 600 9.7% 2.0% 0.2 0.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 46 299 25.2% 13.5% 0.1 78 544 747 16.9% 8.8% -0.4 24.4%
BRAINMAX 11 465 51.5% 100.0% 0 38 983 593 47.0% 100.0% 0 51.5%
GOLDLINE PLUS 65 432 6.8% 46.1% 0.2 202 749 324 6.6% 37.8% 0.1 6.4%
MIGRENIUM 40 982 -0.4% 0.4% 0 13 954 118 0.8% 0.5% 0 3.5%
MODELAX-N 119 788 11.4% 20.1% -0.5 57 090 549 12.1% 13.2% -0.3 13.9%
REDUXIN CAPS 46 001 7.6% 32.4% 0.4 237 476 007 7.9% 44.3% 0.6 6.4%
REDUXIN FORTE 13 965 1.4% 9.8% -0.5 59 017 541 0.1% 11.0% -0.7 6.4%
SALVISAR 58 452 22.5% 1.7% 0.2 25 561 706 25.4% 1.5% 0.2 8.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs